Minimum Social Media Tag Template: Article

<!– Place this data between the <head> tags of your website –>
<title>Page Title. Maximum length 60-70 characters</title>
<meta name=”description” content=”Page description. No longer than 155 characters.” />

<!– Twitter Card data –>
<meta name=”twitter:card” value=”summary”>

<!– Open Graph data –>
<meta property=”og:title” content=”Title Here” />
<meta property=”og:type” content=”article” />
<meta property=”og:url” content=”http://www.example.com/” />
<meta property=”og:image” content=”http://example.com/image.jpg” />
<meta property=”og:description” content=”Description Here” />

Standard Social Media Tag Template: Article

<!– Place this data between the <head> tags of your website –>
<title>Page Title. Maximum length 60-70 characters</title>
<meta name=”description” content=”Page description. No longer than 155 characters.” />

<!– Twitter Card data –>
<meta name=”twitter:card” content=”summary”>
<meta name=”twitter:site” content=”@publisher_handle“>
<meta name=”twitter:title” content=”Page Title“>
<meta name=”twitter:description” content=”Page description less than 200 characters“>
<meta name=”twitter:creator” content=”@author_handle“>
<– Twitter Summary card images must be at least 120x120px –>
<meta name=”twitter:image” content=”http://www.example.com/image.jpg“>

<!– Open Graph data –>
<meta property=”og:title” content=”Title Here” />
<meta property=”og:type” content=”article” />
<meta property=”og:url” content=”http://www.example.com/” />
<meta property=”og:image” content=”http://example.com/image.jpg” />
<meta property=”og:description” content=”Description Here” />
<meta property=”og:site_name” content=”Site Name, i.e. Moz” />
<meta property=”fb:admins” content=”Facebook numeric ID” />

Full Social Media Tag Template: Article

<!– Update your html tag to include the itemscope and itemtype attributes. –>
<html itemscope itemtype=”http://schema.org/Article”>

<!– Place this data between the <head> tags of your website –>
<title>Page Title. Maximum length 60-70 characters</title>
<meta name=”description” content=”Page description. No longer than 155 characters.” />

<!– Schema.org markup for Google+ –>
<meta itemprop=”name” content=”The Name or Title Here“>
<meta itemprop=”description” content=”This is the page description“>
<meta itemprop=”image” content=”http://www.example.com/image.jpg“>

<!– Twitter Card data –>
<meta name=”twitter:card” content=”summary_large_image”>
<meta name=”twitter:site” content=”@publisher_handle“>
<meta name=”twitter:title” content=”Page Title“>
<meta name=”twitter:description” content=”Page description less than 200 characters“>
<meta name=”twitter:creator” content=”@author_handle”>
<!– Twitter summary card with large image must be at least 280x150px –>
<meta name=”twitter:image:src” content=”http://www.example.com/image.html“>

<!– Open Graph data –>
<meta property=”og:title” content=”Title Here” />
<meta property=”og:type” content=”article” />
<meta property=”og:url” content=”http://www.example.com/” />
<meta property=”og:image” content=”http://example.com/image.jpg” />
<meta property=”og:description” content=”Description Here” />
<meta property=”og:site_name” content=”Site Name, i.e. Moz” />
<meta property=”article:published_time” content=”2013-09-17T05:59:00+01:00” />
<meta property=”article:modified_time” content=”2013-09-16T19:08:47+01:00” />
<meta property=”article:section” content=”Article Section” />
<meta property=”article:tag” content=”Article Tag” />
<meta property=”fb:admins” content=”Facebook numberic ID” />

Product Social Media Tag Template

<!– Update your html tag to include the itemscope and itemtype attributes. –>
<html itemscope itemtype=”http://schema.org/Product”>

<!– Place this data between the <head> tags of your website –>
<title>Page Title. Maximum length 60-70 characters</title>
<meta name=”description” content=”Page description. No longer than 155 characters.” />

<!– Schema.org markup for Google+ –>
<meta itemprop=”name” content=”The Name or Title Here“>
<meta itemprop=”description” content=”This is the page description“>
<meta itemprop=”image” content=”http://www.example.com/image.jpg“>

<!– Twitter Card data –>
<meta name=”twitter:card” content=”product”>
<meta name=”twitter:site” content=”@publisher_handle“>
<meta name=”twitter:title” content=”Page Title“>
<meta name=”twitter:description” content=”Page description less than 200 characters“>
<meta name=”twitter:creator” content=”@author_handle”>
<meta name=”twitter:image” content=”http://www.example.com/image.html“>
<meta name=”twitter:data1″ content=”$3“>
<meta name=”twitter:label1″ content=”Price“>
<meta name=”twitter:data2″ content=”Black“>
<meta name=”twitter:label2″ content=”Color“>

<!– Open Graph data –>
<meta property=”og:title” content=”Title Here” />
<meta property=”og:type” content=”article” />
<meta property=”og:url” content=”http://www.example.com/” />
<meta property=”og:image” content=”http://example.com/image.jpg” />
<meta property=”og:description” content=”Description Here” />
<meta property=”og:site_name” content=”Site Name, i.e. Moz” />
<meta property=”og:price:amount” content=”15.00” />
<meta property=”og:price:currency” content=”USD” />

A. Twitter Validation Tool

https://dev.twitter.com/docs/cards/validation/validator

B. Facebook Debugger

https://developers.facebook.com/tools/debug

C. Google Structured Data Testing Tool

http://www.google.com/webmasters/tools/richsnippets

D. Pinterest Rich Pins Validator

http://developers.pinterest.com/rich_pins/validator/

Tips and best practices

Optimizing for images

  • Twitter thumbnail: 120x120px
  • Twitter large image: 280x150px
  • Facebook: Standards vary, but an image at least 200x200px works best. Facebook recommends large images up to 1200x630px wide.

 

April 10, 2015

Social Media Tags

Minimum Social Media Tag Template: Article <!– Place this data between the <head> tags of your website –> <title>Page Title. Maximum length 60-70 characters</title> <meta name=”description” […]